Brenda Moncayo, Author at KantanAI

Human expertise and artificial intelligence collaborating

Human-in-the-Loop Translation: Fine-tuning in real-time

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Machine translation (MT) technologies advance day by day, reaching new markets. As this trend continues, companies and developers double their efforts to increase accuracy and contextual understanding. Human-in-the-loop (HITL) translation appears in this scenario as one of the emerging approaches to tackle this issue. HITL translation is a collaborative approach that leverages the strengths of …

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Mastering Localization Marketing: Strategies for Global Success

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Imagine walking into a store plastered with signs in a language you don’t understand. Not exactly welcoming, right? That’s the importance of localization marketing in a nutshell. It’s about ensuring your brand speaks the language and reflects the culture of your target audience, wherever they may be. Localization marketing builds trust and credibility. When customers …

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Multilingual Chatbots: How AI is Changing Customer Support Landscape

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“How can I help you today?” We’re all probably used to getting these speech bubbles every time we go on a webpage –especially for services or e-commerce. We also all know that that’s not a “real” agent, but a chatbot, and we barely question anymore that despite being a machine, it can help us …

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NMT Evaluation Metrics: Moving Beyond BLEU and TER Scores

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As the use of machine translation (MT) becomes more popular in the global economy and MT engines continue to develop, it becomes crucial to have reliable methods to evaluate their performance. Evaluation helps improve the engines’ performance, customize them for specific purposes, and ensure they follow the best translation and localization practices. There are two …

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Localization Testing Explained: What It Is and Why It Matters

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Localization testing is the final step in the localization process: It is vital to guarantee that products or software applications have been successfully adapted to a locale. Testing involves verifying that all localization aspects, such as translation, design, cultural sensitivity, and usability, were handled correctly. Conducting thorough localization testing ensures your efforts meet regulatory requirements …

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Efficient Localization Project Management: 5 Strategies for Success

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In today’s globalized world, reaching new markets often depends on successful localization – adapting your product, service, or content for specific languages and cultures. However, managing these projects efficiently can be a challenge. In this article, we’ll explore five key strategies to streamline localization projects to ensure a smooth path to global success. 1. Automate …

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Globalization vs Localization

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Despite a seemingly interconnected world and open markets, positioning a product or brand internationally is not a simple task. Your company must be prepared to overcome the challenges of international markets. You have heard about how translation and localization can help you reach new audiences, and most likely have heard of the term “globalization” in this scenario. …

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Translation vs Localization: Decoding the Language Barrier

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Translation and localization, known in the field as l10n, are key components in breaking through language barriers in a globalized landscape where interaction between people from different cultures and languages is essential for cooperation and commerce. Research from industry experts highlights the positive impact of investing in localization and translation, showing the correlation between investing …

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Elevating E-Commerce: The Power of Localization Strategies

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The internet has shrunk the world, making it easier than ever to reach customers across the globe. But simply translating your app and website isn’t enough. That’s where e-commerce localization comes in. E-commerce localization is the art of adapting your online store to resonate with specific international markets. It goes beyond just translating content – …

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Custom neural machine translation technology developers

NMT vs LLMs: Pros and Cons

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As we have discussed in our previous articles, machine translation (MT) has become a tool for companies in today’s globalized economy, allowing them to reach a broader audience and increase revenue. The latest developments have led to what we now call neural machine translation (NMT) and Large Language Models (LLMs), which have transformed the way we …

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